RETAIL CAPABILITIES

Our Services - Top 25 High-Impact Plays

Consulting frameworks + Data Science models we offer to help you grow customers, sales and margin. Explore our curated service portfolio - Built on retail & shopper data.

Our Service Areas - 6 Themes - 25 Capabilities

Customer & Loyalty

Know every shopper. Earn every visit.

5 services

Pricing & Promotions

Confident pricing. Clean promo P&L.

5 services

Assortment, Range & Space

The right products, in the right place.

4 services

Marketing, Media & Measurement

Spend less. Sell more. Prove it.

3 services

Supply Chain & Operations

Forecast better. Stock smarter.

3 services

Category, Supplier & Frontier

Strategy, partnership and what's next.

5 services

Customer & Loyalty

Know every shopper. Earn every visit. — 5 services

01

Customer Segmentation & Lifestage Personas

Behavioural and needstate segmentation built on basket, visit and engagement signals.

02

Customer Lifetime Value (CLV) Modelling

Probabilistic CLV models that predict 12-36 month value using frequency, recency, basket and engagement features.

03

Churn Prediction & Win-back

Early-warning models flag at-risk shoppers 4-12 weeks before lapse, paired with tested win-back journeys.

04

Loyalty Programme Design & Optimization

End-to-end loyalty design covering value proposition, tiering, earn-burn economics, partner ecosystem.

05

Personalized Offers & Next-Best-Action

ML-ranked offer engine that selects the right product, discount and channel for each shopper.

Pricing & Promotions

Confident pricing. Clean promo P&L. — 5 services

06

Price Elasticity & Cross-Elasticity

SKU-level own and cross elasticities estimated from transaction data, including substitution and halo effects.

07

Promotion Effectiveness & ROI

Baseline-vs-uplift decomposition of every promotion to separate incremental sales from cannibalisation.

08

Markdown & Clearance Optimization

Dynamic markdown engine that times depth and breadth of discounts against sell-through curves and residual value.

09

Competitor Price Intelligence

Web-scraped, normalized competitor price feeds joined to internal SKU and KVI maps.

10

KVI-Led Price Architecture

Strategic price architecture built around key-value items, key-value categories and price-role tiers.

Supply Chain & Operations

Forecast better. Stock smarter. — 3 services

18

SKU/Store Demand Forecasting

Hierarchical ML forecasts at SKU-store-day level, blending trend, seasonality, weather, events and promotional calendars.

19

Inventory & Replenishment Optimization

Service-level-aware safety stock and reorder logic that balances availability, waste and cost.

20

Store Clustering & Format Strategy

Behavioural and demographic clustering of stores to drive differentiated range, price, space and service propositions.

Category, Supplier & Frontier

Strategy, partnership and what's next. — 5 services

21

Category Vision & Strategy (Consulting)

End-to-end category strategy: role, drivers, shopper missions, range, price, promo and space.

22

Supplier Collaboration & Joint Business Planning

Data-led JBP frameworks with shared KPIs, agreed scorecards, and analytics packs.

23

Shopper Mission & Trip Analytics

Basket-level decomposition into trip missions (top-up, big shop, food-now, treat) with cross-mission migration.

24

Retail Media & Onsite Monetization

Build of a retail media proposition: audience platform, onsite ad placements, measurement and supplier self-service.

25

GenAI Insights Copilot for Merchants

Natural-language copilot over trading, customer and supplier data so a buyer can ask what changed in my category.